Here’s a couple tips I found from legal blogs.
The first tip comes from Mark Hunter’s SLAW column on legal marketing. The concept is simple – be likable, as people prefer to do business with people they like. The article can be found here. Hunter comments:
Yet so many people miss out on business opportunities simply because they do not come across as likeable. I’m not here to tell you to become best friends with everyone you meet, but if you present yourself as a likable person it will go along way to getting more business.
The second tip comes from a blog I recently found, published by Thomas Kane who is a Sarasota, Florida-based consulted, called the Legal Marketing Blog. The tip here is to avoid grievances, or complaints (be it serious ones made to LSUC or just unhappy clients). The article can be found here. Kane comments:
Now there is a “rocket science” tip for ya. Is there any lawyer who doesn’t understand that ticking off a client undermines their marketing efforts? Heck, not only will a client with a grievance not give you any more business (or referrals), but they are more than certain to tell up to 10 people what a bad lawyer and human being you are.
I’d say both are good tips that many lawyers forget.